Lab+6+-+Simple+Jam

Jonathan Callan

I made my simple jam based on magazine covers and magazine companies photoshopping woman to look really thin, which is very misleading and unnatural. I think that it is putting a lot of wrong ideas and large amount of pressure for people to condition themselves to look as thin as the models on the covers; when in actuality these models are not that thin. Take a look at this example, which is just dumb and failing to portray anything natural: